Tips for a well remembered entertainment event.

Source:blog.summerhill.co.za

When a lot of people talk about Durban July what comes into mind? As for me it is horses, fashion, celebrities, food and definitely a great crowd. I know that most of us would like to be part of this event is not it?  For the Durban July to become such a well-supported, fun and attended event. There is a team behind it so that attendees can enjoy and be able to attend it  annually. This event is not only about the fabulous attires that we see or a good time that people get to experience at the event. For such an event to become successful there are certain  procedures  that the planner  has to consider:

• Allocate tasks among the team.
• Avoid last hour planning as it can make the event a typical mess.
• Be consistent.
•  Consider your reputation and the client’s reputation.
• Evaluate the strategies used more often.

‘’The whole is bigger than the sum of its parts’’. ARISTOTLE



Source: www.ecr.co.za

It is true what they say that hard work does pay off .But honestly I have to give a heads up to the event
planners of the Durban July to this day I have not heard of criticism about it in any way. Instead it is always impressive and keeps up. There are lessons that planners can learn from this event. This event not only benefits on its own, it gives its sponsors exposure.  This is another way that this event can get more sponsors. So planners it is important to take a page from the Durban July planner’s book. It is great pleasure to plan an event that satisfies the clients and get the people talking about it weeks and weeks after it had taken place.

Hosting a succesful event.

Ever attended an event and realized that you can actually do a better job? Be it a Celebration, Product  launch, Fashion show or a Corporate event. I know that  most of us have had that kind of experience of wanting to re-plan the entire event. Event planning is a process a ceremony or a festival where there would be a lot of people gathering together. It is really evident that most people think that it is stress and takes a lot to do successfully. But this is an industry that needs strategy and appropriate implementation. It is fast-paced, creative, innovative and offers the real deal of making a name for a brand or simply a way to earn more money through it.  




Source: www.marshable.com

In order for one to host a successful event they should make their  brand different and know how to produce outstanding results at all times. First impression do count a lot in this industry. There is a lot of competition out there so getting a perfect and convenient venue should also be top on the list. No clients would appreciate having an event at a dirty and unaccommodating venue. This would reduce the chances of having more or sustaining     clients. Every event should at all times have a theme  that would make  the clients know what to expect when they arrive at the venue. For example sama always stick to the theme. Listening to the clients should be taken consideration to avoid making mistakes that would not be appreciated by the clients.

Source: www.lsgmi.org

 

Events are a place where a lot of people network. So as a planner one should at all times make sure that clients leave that event in a good mood so that they would consider using their brand for future events. The brand should at all times be on social networks  and get clients to evaluate the strategies they are using. The strategies should at all times change and new ones should be made so that expected results would be attained.  

Here are some of the tips to consider :

• Get sponsors on time.
• Incorporate Online and Offline experiences.
• Plan ahead
• Plan the expected return on the event.