Ever attended an event and realized that you can actually do a better job? Be it a Celebration, Product launch, Fashion show or a Corporate event. I know that most of us have had that kind of experience of wanting to re-plan the entire event. Event planning is a process a ceremony or a festival where there would be a lot of people gathering together. It is really evident that most people think that it is stress and takes a lot to do successfully. But this is an industry that needs strategy and appropriate implementation. It is fast-paced, creative, innovative and offers the real deal of making a name for a brand or simply a way to earn more money through it.
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| Source: www.marshable.com |
In order for one to host a successful event they should make their brand different and know how to produce outstanding results at all times. First impression do count a lot in this industry. There is a lot of competition out there so getting a perfect and convenient venue should also be top on the list. No clients would appreciate having an event at a dirty and unaccommodating venue. This would reduce the chances of having more or sustaining clients. Every event should at all times have a theme that would make the clients know what to expect when they arrive at the venue. For example sama always stick to the theme. Listening to the clients should be taken consideration to avoid making mistakes that would not be appreciated by the clients.
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| Source: www.lsgmi.org |
Events are a place where a lot of people network. So as a planner one should at all times make sure that clients leave that event in a good mood so that they would consider using their brand for future events. The brand should at all times be on social networks and get clients to evaluate the strategies they are using. The strategies should at all times change and new ones should be made so that expected results would be attained.
- Get sponsors on time.
- Incorporate Online and Offline experiences.
- Plan ahead
- Plan the expected return on the event.
Thank u for sharing these guidelines with us.
ReplyDeleteI hope that in future you can find them to be very useful.
Deletei have attended many event and told my self that i can do a way too better job...... awesome blog :)
ReplyDeletethank you. I hpe that you can use the guidelines that i have just mentioned for any event you will be planning in future
Deletewe can surly learn something new from what you have just stated
ReplyDeleteThat is a fact. it is about time events are planned with careful consideration of the clients.
DeleteNice indeed. it comes as a disappointment when professionals host events that are dull and ordinary. As public relations professionals, it must be one of our skills to make an event to be interesting and outstanding.
ReplyDeleteThat is so true. I really do not get it when I attend a corporate event that is hosted by proffessionals only to find out it is really dull and unprofessional.
DeleteHow I wish you were in the practice already,I was on some event the week before last it was a disaster trust me.The accomodation was dirty,the food was bad and I asked maself so many questions as to to hired this lady??I like your blog,im looking foward to so many tips
ReplyDeleteMy point exactly it is such a dissapointment when you look forward to attending an event only find to find that dissapointments welcome you at the door. I will keep informing you about the tips, stay in touch. Thanks.
Deletesometimes it happens that the venues are small, food is a total disaster, there is limited parking and there are no air no conditioners those are the most important aspects when planning a successful event
ReplyDeleteExactly those are amongst a million points to consider when hosting a succesful event, although even professionals are still struggling to consider those factors at all times.
DeleteWhat you saying is the truth of all truth!
ReplyDeletehahahaha yes. If you could attend an event and feel like goig back home then it makes it perfectly clear about what I mean.
DeleteI for one would like to go to an event come back from it and still talk about the event a couple of months since it's passing.There is nothing more annoying than going to a boring event that promised to deliver but when you get there the standard is nowherenear the promise
ReplyDeleteSuch situations occur that is the reason I personally decided to inform planners that there are steps to consider, so that clients do ot leave the event dissapointed.
DeleteAs you said first impressions count and every client wants you as the planner to provide a good service so that they ccan use you for other events in long term. Leave a lasting impression not only for yourself as the planner but also for your brand/business, well said Margaret very intersting hey.
ReplyDeleteExactly. In Public Relations there is no such thing as second impression so the planner should make use of the first one.
DeleteI have to say that some events are so well planned that you would feel like you are in the wrong place even when you are in the guest list, while some make you wish you had the ability to fast forward time. But all in all, I believe that each and every event can teach us a thing or two on what to do or avoid doing when planning an event.
ReplyDeleteThat is the whole point of creating this blog. I want people to avoid making silly mistakes that make guests feel like fast forwading time.
DeletePlanning ahead is one of the most important aspect when hosting an event, and the organiser has to keep a checklist to make sure that everything goes according.
ReplyDeleteIt is about time planners stopped planning events in a rush as it only leads to a disaster.
DeleteNice indeed. It is so boring to attend an event that has no spark and entertainment. I hope most of the people who want to plan for events should use this blog as their guidance.Well said.
ReplyDeleteThank you. I plan to make sure that planners do not get a ny criticism about their events. So that they can get more clients.
DeleteThe thought of actually having to start planning an event from scratch just makes me weak, but with the career path ive chosen then i have no choice but to be critical about it. Thanks for the tips
ReplyDeleteThe pleasure is all mine.I hope you will find these tips useful in future.
ReplyDeleteNice blog, thanks Margaret. no clients would like to attend an event where the chairs are dusty and boring theme. thanks for sharing these with us
ReplyDeleteEvent sponsors should take this profession seriously and always make clients happy at all time.
ReplyDelete